Madonna and Iconic Brand Group Inc. have joined their forces and are about to launch a fast-fashion junior collection, which will be available at Macy's in August 2010, for the "back-to-school" season. There has been a lot of rumours about Madonna willing to have a clothing line and the only thing that surprised me was the target group. I assume Madonna has stronger fashion muse status among 20 to 40 years old. However, for juniors to have someone in their age to relate to, the collection is inspired and designed in collaboration with Madonna and her 13 year old daughter Lourdes. The Material Girl collection will launch footwear, handbags and jewelry later on. Is someone trying to stay forever young?
Via iconixbrand.com and justjared.buzznet.com
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